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Wednesday, 24 October 2018

Launch of Kathryn Bernardo's Happy Skin Collaboration and product reviews


Meet Kathryn Bernardo’s Happy Skin


Last August, actress, author, and entrepreneur Kathryn Bernardo is adding a new title to
her growing list of achievements: makeup collaborator. Homegrown beauty brand
Happy Skin, the pioneer of skin-caring makeup, created an all-new diffusion cosmetics
line called Generation Happy Skin with Kathryn.



For Kathryn, being hands-on with creating a makeup line has always been a dream.
“And ever since, I’ve liked the quality of Happy Skin’s makeup,” she adds. “It’s very
important for me that I believe in the brand.” Aside from being able to share herself in a
completely different way, Kathryn sees that a makeup collaboration is the perfect
avenue to express her belief that simple can be beautiful.

This is why Generation Happy Skin speaks to a new breed of women who believe that
good skin is a priority and who are after effortless, everyday makeup that allow them to
showcase this truth. “You can be a college student or a working mom, all kinds of
people fall under Generation Happy Skin,” explains Kathryn. “We all want something
that’s easy to use and effortless. You don’t need a lot to look beautiful.” The inaugural
collection of Generation Happy Skin, which took two years to materialize, was
developed specifically to reflect Kathryn’s personality: it’s authentic, ace, and
accessible.

#KathXHappySkin: Authentic and Confident

Through her family-first values and classic approach to beauty and fashion, Kathryn has
always led her personal and celebrity life with authenticity. Even though lot of out-of-the-
box thinking are celebrated these days just for the sake of being out of the box, Kathryn
keeps herself grounded in who she is: completely confident in her simplicity.
Inspired by this, the six-piece Generation Happy Skin collection—compared to its big
sister Happy Skin Cosmetics—showcases more dressed-down packaging and
straightforward product names. No detail was left unnoticed by Kathryn, which made the
collaborative experience so much more fulfilling. She was highly involved when it came
to deciding on the collection’s pastel color palette, and personally wanted the shade
names—like Freedom, Courage, and Love—to inspire others to stay true to who they
are. “Personally, I like being simple. I like doing my makeup, but I don’t like changing my
face,” Kathryn explains. “That’s why I want my fans to learn how to also feel and look
beautiful without looking too made up.”




#KathXHappySkin: Ace in Quality

A non-negotiable for Kathryn for this collaboration? That every makeup product would
be influenced by her personal beauty routine—products that she would be proud to use
and even recommend herself. So, it wasn’t enough for her to create formulas and
packaging that just work—they had to work well. That’s why Generation Happy Skin,
like all of Happy Skin’s products, are created only in beauty capitals like Korea and
Taiwan. “With Generation Happy Skin, I know that I can look beautiful and [the makeup]
won’t damage my skin. That’s hard to find in makeup nowadays,” Kathryn shares.

Happy Skin worked closely with Kathryn to turn her dream products into a reality and to
ensure very specific benefits in each product. Kathryn diligently tested all the formulas
and shades, even wearing it to different shoots and show tapings. Based on her
direction, Generation Happy Skin included a natural-finish powder foundation, a long-
lasting matte lipstick, a highly-pigmented lip & cheek tint, a super blendable powder
blush, a volumizing, no-clump mascara, and a universal, easy-to-use brow liner.

#KathXHappySkin: Accessible to Everyone

A proud morena, Kathryn wanted every shade in Generation Happy Skin to flatter a
wide range of skin tones. “Problem ko before was to find the perfect makeup for me,
because I’m morena. I’m very proud that with this collaboration with Happy Skin is
perfect for different skin tones, including morena girls,” says Kathryn.

Another essential for her: that the products had accessible price points, so that as many
of her fans can get their hands on the new line. After securing ace formulas, both
Kathryn and Happy Skin worked hard to make sure that not a single product in
Generation Happy Skin would be priced above P499.

Ready to meet Kathryn’s Happy Skin?


These are the products that I got after the event:




One word, BLENDABLE. Yup, it's so easy to blend on your cheeks. It also has a good color payoff and the color is also buildable. This lip and cheek tint doesn't stay on the dry areas of my lips but I still suggest to exfoliate your lips before applying any lip products to have a smooth application. Perfect for your everyday makeup look. If you're always in a hurry, this product is perfect for you!


* Kiss & Bloom Water Lip & Cheek Tint in Dainty, Fearless, Prim & Serene
(P299) – Highly pigmented with a natural watercolor finish. In all her shoots,
Kathryn applies her own lip tint. Her rule? A little goes a long way and always
make sure to blend for a natural finish.

At first I had a hard time blending it on my cheeks because it was really pigmented when applied with a brush but with the right tools and technique, it will definitely give you rosy cheeks.





* Instant Glow Longwear Powder Blush in Freedom and Love (P399) – Gives
a blendable, radiant-looking flush. Kathryn fell in love with and approved the very
first samples of both blushes.

I had high hopes for this mascara. I was hoping that this mascara will not give me "panda eyes". But after hours of wearing it, it did gave me the "panda eyes" but this one doesn't smudge so bad under my eyes unlike the other mascaras I have tried. (having "panda eyes" under my eyes is just a normal thing for me whenever I use mascaras.) This one is manageable and I will still use this everyday because it gives my lashes some volume.


* Extra Drama Volumizing Mascara (P499) – For dramatic, yet natural-looking
lashes. Mascara is the one makeup product Kathryn can’t live without. It was only
after three sample passes that she gave the go signal to produce her dream
formula.

This product is my favorite among all the products in this collection. It gives me that natural look for my eyebrows. The tip is so thin and with that you can draw on strokes on your brows and make it look natural. It has a buildable color so you don't have to worry about making your brows look like you used a marker. haha! It is sweat-proof indeed! I tried to use this when I went swimming with my friends and my brows are still on fleek after swimming. Yas, girl!


* Perfect Brows Long-Lasting Liquid Pen (P399) – Comes in a universal brown
color and has a sweat-proof formula. This one’s key to achieving Kathryn’s
trademark brow look.

These are the other products in the collection:
(I was able to try these out at the event)









* Stay Fresh Weightless Pressed Powder in Light Beige, Medium Beige &
Natural Beige (P499) – Covers up imperfections, while maintaining a natural
finish. Kathryn personally wears the Medium Beige shade.




* My Lips But Better Ultra Matte Lippie in Authenticity, Courage, Moxie,
Spunk & Wonder (P399) – Lasts for long, hydrates for long. Kathryn’s favorite shade is the peachy Spunk.


MEET AND GREET WITH FANS




Happy Skin stores are located at:
 U/G Alabang Town Center, 2/F Glorietta 3
2/F Greenbelt 5
2/F Power Plant Mall
2/F SM Aura Premier
2/F Mega Fashion Hall,
2/F Robinsons Magnolia
1/F Ayala Malls The 30 th 
1/F UP Town Center
1/F Trinoma
 U/G SM North EDSA
1/F SM City Clark
G/F SM City Marilao
U/G SM City Cebu.

Instagram: @happyskin_ph
#KathXHappySkin

lazada.com.ph


Love, Danica
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