Friday, 14 September 2018



The skincare fever that has swept the country is much like the oft-mentioned Korean wave.
Similar to Filipinos’ ever-growing love of all K-everything, an affinity for skincare has stepped into
the spotlight. Front and center of this current are Korean products. Known for their effectiveness,
reasonable pricing and minimalist packaging, a flurry of brands have captured hearts and beauty
counter real estate all across the country.
Thankfully, days of having to order outside the country are gone. Riding the K-Beauty wave,
Beauty Bar unveils a selection of must-have products from some of the most highly rated brands
from one of the world’s skincare capitals.

Fashion is often described as cutting edge, but Neogen proves that the beauty realm can be just
as innovative. Fueled by a forward-thinking 6-Core biotechnology, Neogen’s products are the
intersection of the skincare we want—easy to use, customizable, and beautifully packaged—and
the skincare we need—gentle, multifunctional and effective for all skin types. Neogen’s best
sellers are its foam cleansers and exfoliating pads.

Korean skincare can’t be the subject of the discussion without COSRX being mentioned. A cult
favorite among skincare aficionados and newbies alike, the brand is recognized across the globe
for its three key concepts: simplicity, high performance, and cost effectiveness. Believing beauty
is far beyond skin-deep, COSRX devotes itself to solving each skin type’s concerns and powering
every customer’s self-confidence.

Among the brand’s frontliners are the zit-busting Acne Pimple Master Patch, the invigorating Low
Ph Good Morning Gel Cleanser, and the pre-soaked One Step Moisture Up Pad, which is perfect
for everything from morning cleansing to a post-workout refresher.

dear, klairs
Built on the principle of “simple but enough,” dear, klairs gets rid of unnecessary ingredients and
dials down to the core of beauty. Say goodbye to colorants, alcohol, parabens, artificial
ingredients and animal ingredients—there’s none of that in the entire product range. Instead, the
brand focuses on what truly matters: high-performing key ingredients at a reasonable price point.
Among the brand’s best sellers are the Supple Preparation Facial Toner which is lauded for its
ultra-gentle formulation, and the complexion brightening Freshly Juiced Vitamin Drop.

Who ever said that being trendy is a bad thing? CeleBeau, a brand built on celebrities’ secret
beauty know-how, proves otherwise by taking of-the-moment tips and tricks and applying them
to their products. Luxurious and effective, each and every CeleBeau product promises diamond-
like radiance and a blemish-concealing prism effect.

The cooling Star Secret Cushion, moisturizing High Performance Glam Tint Gloss and the pH-
adaptive Super Glam Lip Oil are all among the brand’s top performing must-haves.

Synonymous to wisdom, Yadah keeps clean and healthy skin at the forefront of its brand. All-
organic and botanical at its core, the brand’s skincare products contain an entire assortment of
natural ingredients. There’s camellia, rosemary, macadamia, melon, jooba, aloe vera—and that’s
just the tip of the iceberg. Each of these products adheres to Yadah’s mission of delivering
brighter skin, without the fuss, muss and irritation that other products bring. Targeting every skin
concerns, Yadah’s skincare lines cover all bases: trouble care, moisturizing, pore care,
brightening, men’s care, and cosmetics.
Ready to solve skincare woes all over the country, Beauty Bar brings some of Yadah’s best
products to its loyal customers. Expect to see the Yadah Air Powder Pact, which mattifies and
finishes off every makeup look with flat powder and slim-fit polymer, the whitening and
protecting Be My Cushion SPF50+ PA+++, the moistening Be My Tint, and the silky Twin Angel
BB cream instore.

K-beauty’s finest are finally within your reach. Find your faves in Beauty Bar stores nationwide, or
restock your beauty must-haves online at

In the Philippines, COSRX, Neogen and dear, klairs are available in Beauty Bar. CeleBeau
and Yadah are distributed by Stores Specialists, Inc. and are available in Beauty Bar stores
located at Central Square in Bonifacio High Street Central, Eastwood, Greenbelt 5, Power Plant
Mall, Shangri-La, Midtown and TriNoma. Visit,
Instagram for more information.

SSI Group, 30 Years of the Curated Life
On its 30 th year, the SSI Group partners with one of the world’s leading banks, Citibank, to bring
the Curated Life to every Filipino with rewarding shopping experiences and perks. With a retail
network of over 600 stores and various retail format offerings, the SSI Group continues to make
an impact on the lifestyle values of its consumers, by inspiring, enabling, indulging, and rallying
them to live a life well-lived—a life that’s well-curated.

Love, Danica



  1. Cosrx and Klairs ang daming magandang feedbacks.

  2. Ang catchy ng korean products makes me wanna try all. Hahah! Iilan lang kilal lang korean products na alam ko, grabe, ang dami pa pala. Thanks for sharing this po. 😊✔

    IG: @arlinaaaax
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